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Playing Favorites?

Harris Poll looks at American preferences for name brand versus store options.

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By: Christine Esposito

Editor-in-Chief

Everyone has a favorite brand that we use or consume everyday, but for other items, the name on the box of bag doesn't matter as much. But just how often do Americans reach for “name-brand” products over the store brand options available? The answer depends on exactly what they're reaching for, according to a recent Harris Poll. Americans tend to purchase name-brands for food and beverage products where flavor, arguably, differs more between brands—think breakfast cereal (...

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